South by Southwest, SXSW - Austin, Texas, USA
WHAT: South by Southwest (SXSW)
WHERE: Austin, Texas, USA
Some festivals follow trends. SXSW creates them.
Every March, Austin becomes the meeting place for music, film, technology, and big ideas. Global artists share stages with unknown acts, filmmakers premiere new work, startups launch products, and industry leaders gather to see what's next. If something is about to change culture, there's a good chance it starts here.
Creativity x Collides
Since 1987, SXSW has grown from a local music event into one of the world's most influential creative festivals and conferences. Live music, film premieres, keynote speakers, tech showcases, gaming, innovation, and networking all unfold across venues throughout downtown Austin.
It's not about just one headline act and more about discovering the next. SXSW has expanded internationally, with London now hosting the European edition, while Sydney previously brought the festival to the Asia-Pacific region
Whether you're chasing the next breakthrough band, startup, filmmaker, or idea, SXSW rewards curiosity. Each place tells a story. In Austin, SXSW tells one about what’s hot, what’s breaking through, and what's next.